Our Online Casino Scoring System
To help you assess whether an online casino fits your preferences or not, our player-first review and informative platform has come up with a complex scoring system based on 4 main steps consisting of 6 key criteria in our Insider's Checklist. This is how it works:
1. Initial Evaluation
We begin by testing and evaluating a specific element of a casino
2. Score Assignment
We give it a score from 1 to 5 based on our analysis
3. Complete Assignment
We assess and rate all the other elements
4. Final Rating
We calculate the overall rating of the casino based on the final score of all elements
Individual Scoring Criteria
Usability
What we look for:To rate the casino's usability, we usually assess elements like the website's design, user-friendliness, layout, performance, loading speed, registration process, etc.
Banking
What we look for:We assess the banking section based on the available deposit and withdrawal methods, transactional limits and payout speed.
Slot Games
What we look for:We usually look for the number of slot games, their betting limits and the providers that supply them.
Live Games
What we look for:We evaluate the available live dealer game types, their betting limits and their providers.
Customer Service
What we look for:We assess the quality of customer service by the available contact options and the professionalism and response time of support agents.
Security
What we look for:We evaluate the casino’s licensing, security features and responsible gambling tools.
Usability Rating Criteria
To ensure a fair and comprehensive assessment of each casino's usability, we break down this criterion into specific factors, each contributing a percentage toward the overall Usability score.
1. Website Design & Visual AppealAssesses the aesthetic appeal and modernity of the site’s design. 2. Navigation & User-FriendlinessMeasures ease of navigation and the intuitiveness of the site layout. 3. Performance & Loading SpeedEvaluates page loading times and overall site stability. 4. Registration ProcessAssesses the clarity and efficiency of the account registration process. 5. Mobile ResponsivenessMeasures compatibility and functionality on mobile devices as well as if there is a dedicated app. Show more
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Banking Rating Criteria
Each factor contributes a specific percentage to the final Banking rating, reflecting its importance in the player’s overall experience.
We calculate the final Banking score by multiplying each factor’s score by its weight, then summing the results for a balanced, accurate rating.
1. Currencies AvailableEvaluates the variety of accepted currencies, allowing players to deposit in their preferred currency. 2. Minimum DepositAssesses the minimum deposit requirement, impacting accessibility for players. 3. Minimum WithdrawalConsiders the minimum withdrawal limit, affecting how easily players can access their funds. 4. Maximum CashoutReviews the maximum cashout limit, indicating the withdrawal flexibility for players. 5. Payout TimeMeasures the speed of payout processing, reflecting the efficiency of withdrawals. Show more
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Slot Games Rating Criteria
Our Slots rating is built by evaluating key factors like game variety, providers, total slots, and betting limits. Each factor has a weighted impact on the final score, with greater emphasis on variety and quality. We calculate the Slots score by multiplying each factor’s score by its weight.
1. Slot TypesEvaluates the variety of slot types available, such as classic, video, and progressive slots. 2. Slot ProvidersAssess the quality and reputation of slot providers, ensuring players access top-tier games. 3. Number of SlotsReviews the total number of slot games available, offering players a wide selection to choose from. 4. Betting LimitsConsiders the range of betting limits, accommodating both casual players and high rollers. Show more
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Live Games Rating Criteria
The Live Casino rating is crafted by assessing critical factors like game variety, provider quality, betting limits, and the overall live dealer experience. Each factor is weighted according to its impact on the player’s enjoyment and immersion, with game variety and live experience carrying the most weight. The final Live Casino score is calculated by multiplying each factor’s score by its weight.
1. Game Types (Roulette, Blackjack, Baccarat)Evaluates the variety and availability of popular live games, ensuring a diverse gaming experience. 2. Live Casino ProvidersAssesses the quality of live game providers, focusing on reputable names for a high-quality experience. 3. Betting LimitsConsiders the range of betting limits, accommodating different player budgets and preferences. 4. Overall Live Dealer ExperienceReviews factors like dealer professionalism, streaming quality, and table interaction for immersive play. Show more
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Customer Service Rating Criteria
Our Customer Service rating is designed to reflect the quality and accessibility of support players can expect. Each factor is weighted by its importance, with the highest emphasis placed on response time and 24/7 live chat availability, as these directly impact how quickly players receive assistance. To calculate the final Customer Service score, each factor’s score is multiplied by its weight, providing an accurate, balanced view of the support experience.
1. Response TimeMeasures how quickly support agents respond to inquiries, ensuring timely assistance for players. 2. Live Chat (24/7 Availability)Assess if live chat support is available and whether it operates 24/7 for round-the-clock help. 3. Email Support AvailabilityEvaluates if email support is provided, adding an extra layer of support for more detailed queries. Show more
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Security Rating Criteria
The Security rating is carefully structured to reflect a casino’s trustworthiness and regulatory compliance. Each factor, like company reputation, year of establishment, and licensing, is weighted by its importance in ensuring a safe player experience. The highest weights are given to company reputation and licensing, as these factors are critical in building trust. The final Security score is calculated by multiplying each factor’s score by its weight.
1. Company ReputationAssesses the overall trustworthiness and reliability of the casino’s parent company. 2. Year of EstablishmentConsiders the length of time the casino has been operating, with longer histories adding trust. 3. LicenseEvaluates the type and validity of the casino’s license, ensuring compliance with the UK Gambling Commission. Show more
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How the Final Online Casino Rating is Created
After evaluating each key element on its own, we calculate the casino’s overall rating. This represents the gambling operator’s quality and performance across all areas.
The final score is a quick yet comprehensive summary of the casino’s strengths and weaknesses, helping UK players make an informed decision about whether the site suits their preferences or not. Here’s a breakdown of each element’s percentage weight based on its importance for the overall player experience:
- Usability – 15%
- Banking – 20%
- Slot Games – 20%
- Live Games – 20%
- Customer Service – 15%
- Security – 10%
Scoring Criteria
Usability
Banking
Slot Games
Live Games
Customer Service
Security
The reason why the security factor has the lowest contribution to the overall score is not because it is not important, but because we only list casinos that are licensed by the UKGC. This automatically makes all of them fair and secure.
The only aspect that influences our security score is the number of available responsible gambling tools.
Online Casino Scoring System Explained
These are top-rated casinos with great games, fast payouts, and top-tier service. Fully recommended.
Strong performance across key areas. A trustworthy and enjoyable choice.
Decent platforms with solid basics. Minor flaws may affect the experience.
Usable, but often lacks in design, support, or speed. Choose carefully.
Outdated and unreliable. We advise avoiding these casinos.
BetterGambling's Methodology of Analysing Online Casinos
Step 1. Initial Research & Background Check
Before starting the actual reviewing process, our team performs a thorough background check of the casino to make sure it is safe and fair for UK players. These are the aspects we look into:
- Licensing and Regulatory Compliance: We make sure that all casinos we list on our site are licensed by the UKGC. This is the first step we take before considering a partnership. So, you can rest assured that you’ll always play on safe, regulated platforms.
- Ownership and Reputation: We also investigate the casino’s ownership, track record and previous performance. We look for the key company information, such as the registration number and headquarters, and we examine player reviews, complaints and more.
- Security Measures: Safety is at the top of our priority list. So, we carefully examine the casino’s security protocols, such as the SSL encryption, ADRs, data protection policies and other regulatory institutions, such as game testing companies.
Step 2. Hands-On Testing & Data Collection
After the initial verification, our team moves on to the actual testing part. During this stage, we create real accounts to make sure we get an accurate overview of the player experience. First, we go through the KYC process to asses its duration and efficiency.
After that, we deposit real funds and investigate all the platform’s features. These are the key actions we usually perform:
- We test the website’s loading speed and performance by accessing every page and testing the essential functionalities.
- We deposit real funds and claim bonuses to evaluate the claiming process and the fairness of the terms.
- We play at least 10 games from each category (slots, live dealer games, etc.).
- We go through the withdrawal process to assess its speed and find any possible issues that players may encounter during this stage.
- We get in touch with the support team via the available channels to determine the response time and the agents’ professionalism.
While going through these, we collect all the necessary information about the platform and store it in our internal database. The collected data helps us further investigate and analyse the site’s most important feature and also get a clear overview of the changes that might take place until the next update.
Step 3. Expert Analysis & Rating
This part is performed by our experienced casino analysts, who perform an in-depth evaluation and rate the site’s key features: usability, banking, slot games, live games, customer service and security. This helps players understand what the casino’s assets and liabilities are and what they should be aware of before registering.
After completing the written analysis, each element is rated on a 1 to 5 scale, according to our scoring system. The rating is also further explained within the content to leave no place for misinterpretation. This structured approach helps us create a clear image for all platforms and further compare them to create categorised tops and rankings.
Step 4. Final Evaluation & Tips
In the final stage, our former casino testers, bonus architects, affiliate analysts, and odds modellers integrate their personal input into the reviews and share unique insights and recommendations that go beyond objective data. We offer practical tips based on firsthand experience and guide players through the possible issues and unexpected situations they may encounter.
Moreover, we make recommendations based on players’ preferences and identify certain elements that may align with specific gaming styles. This helps you make more informed decisions as they get to see another player’s perspective and know exactly what to expect when joining and playing on a certain platform.
Our Key To Transparency: The Casino Reviewer's Personal Input
At BetterGambling, our reviews go beyond surface level, due to our authors’ firsthand expertise and personal input. We don’t just present objective data, but we perform in-depth research and thorough evaluations to offer you the most accurate overview of the real player experience.
Moreover, impartiality is a core principle of our reviewing process. This means that our paid partnerships do not impact our assessments in any way. The BetterGambling platform is committed to putting players first, ensuring that every review is created on an honest and transparent basis.
This unbiased approach allows us to deliver valuable insights and useful recommendations for British players. By prioritising this, BetterGambling ensures that each review reflects the true nature and quality of a casino.
How We Compare Casinos | A Side-by-Side Analysis
Besides creating in-depth reviews of each individual casino, we also compare the platforms to offer punters better alternatives for their playing styles and ease their decision-making process.
These comparisons help us create personalised tops & rankings based on the following categories:
Our side-by-side comparisons are designed to provide transparent insights into each casino’s strengths and weaknesses in a certain area. Here’s how the comparison process goes:
Identifying key criteria:We start by selecting essential elements for comparison, including usability, game variety, payment methods or Customer Service quality.
Gathering scores from reviews:Using the ratings from each casino’s review, we compare the scores of each category. This gives us a numerical basis for comparison, making it easy to see where each site excels or falls short.
Highlighting unique features:We pinpoint any standout features unique to each operator. This helps players see if a casino offers something that aligns with their individual preferences. For instance, a casino with a 5/5 rating in slots might imply that the site has a large collection of titles and many top providers.
Creating a side-by-side table:The rating scores and special features are displayed in a clear, side-by-side table format, allowing you to quickly compare multiple platforms.
Summary and recommendations:Based on the overall comparison, we provide personalised tips and recommendations for all types of players and preferences.
What Makes Our Casino Reviews Stand Out?
Transparency, accuracy and expertise are the fundamentals of BetterGambling’s reviewing and rating system.
We aim to provide British players with all the necessary information that they need to make confident and informed decisions that align with their interests.
But how are our reviews different from others on the market? Here are the key principles that guide all of our assessments:
Hands-on testing
Each review starts with extensive hands-on testing, where our team creates accounts and plays on each site exactly as a user would.
Multiple contributors
Each member has a well-defined role within the team and brings a unique perspective to the evaluation process.
Transparent scoring system
We use a structured scoring system based on predefined criteria, and we explain the reasoning behind each rating in our detailed analysis.
The author’s personal input
We don’t only rely on objective assessments. Our experts always give their personal tips & recommendations based on their actual experience with each platform.
Frequent updates
We regularly revisit and update our reviews to reflect any changes that took place in the meantime and to recalculate the overall rating.
Our Commitment To You
At BetterGambling, our commitment to transparency, accuracy, integrity and player-first values is the driving force behind our content. We understand that a strong relationship with our readers is built on a foundation of trust. Therefore, we never let anything alter our impartial assessment and impact our experts’ judgement, let alone our paid partnerships.
So, no matter how harsh or unexpected the truth may be, we’ll always present the facts just as they are. We strive to embody our expertise, authority and trustworthiness in every review that we create, offering you only the most honest and reliable recommendations. BetterGambling is here to be your trusted gambling companion, the one that you can always rely on to guide you through every step of the way!