About Us
Built by insiders. Rebuilt for players.
Founded in 2024, BetterGambling was created to bring truth, strategy, and transparency to an industry that rarely offers either. Born from years of direct experience inside the gambling ecosystem, our platform is run by former casino testers, bonus architects, affiliate analysts, and odds modellers who decided it was time players had access to the same insights we once helped build
From the start, our mission has been clear: to offer a trusted insider’s perspective that empowers players to make confident, informed decisions. That’s why BetterGambling is trying to be more than just another SEO-first content hub or affiliate portal. We combine journalistic principles with firsthand industry intel to deliver sharp, honest content that puts the power back in players’ hands, whether you’re into casinos, bingo, or betting.
BetterGambling: Who We Are and What We Do
BetterGambling is an independent, player-first review and informative platform built to decode how gambling platforms really work. Our goal is to help users make smarter, more informed decisions, not by simplifying the system, but by unpacking it clearly.
We provide deep analysis, myth-busting guides, and behind-the-scenes explanations designed to make sense of even the most confusing promotions or payout structures. If we recommend something, it’s because we’ve tested it. And if something doesn’t hold up under pressure, we call it out.
At BetterGambling, clarity is our core value. To help you navigate our platform with confidence, we use specific terms and definitions, ensuring you know exactly how we evaluate casinos, bonuses, and other gambling options.
Our Insider’s Checklist: A BETTER Way of Reviewing
Our proprietary Insider’s Checklist sits at the core of every review and recommendation we publish. It evaluates casinos, bonuses, and betting platforms, in a BETTER, more real way, based on real user simulations and strategic criteria, including payout reliability, bonus logic, terms transparency, and platform design.
We structured this review system differently from the ones we’ve seen in the industry, based on brand fluff or affiliate pressure. Each page has its own unique criteria of evaluation, because we want to make sure we address correctly the pressure points for each one. Our system is built from years of internal experience and designed to expose, not endorse.
Our Mission
We aim to empower players with the knowledge they need to enjoy gambling responsibly and with confidence. Each guide, review, and article is crafted with honesty and transparency in mind, always prioritising the user’s experience.
We don’t promote. We investigate.
We don’t simplify gambling. We decrypt it.
That’s the BetterGambling promise.
How Do Our BetterGambling Services Work?
BetterGambling provides a centralised platform for comparing and analysing online casinos, betting and bingo options. Our structured review process includes the following steps, no matter the type of platform we encounter:
- Background Research: Each gambling platform undergoes an initial background check to confirm licensing, ownership, and reputation. We verify each site’s regulatory compliance, player reviews, and security measures, ensuring only trusted platforms are recommended.
- Hands-On Testing: Our lead reviewers create real player accounts on each platform, performing essential actions such as KYC verification, deposit and withdrawal testing, bonus claiming, and gameplay across various games (slots, live dealer games, and bingo). This allows us to provide accurate insights into the user experience.
- Data Collection and Analysis: Each gambling platform’s features are rigorously analysed, with data stored in our internal database. This process includes evaluating the site’s usability, banking methods, customer support, and game variety.
- Expert Evaluation and Rating: Our insider analysts critically assess each element, rating the gambling platform on a 1-5 scale based on a structured scoring system. This approach allows us to compare options side-by-side and provide unbiased recommendations.
- Final Evaluation and Recommendations: In the last stage, our reviewers add personal insights and practical tips. This additional layer helps you navigate each platform confidently, with guidance on what to expect and any potential challenges.
Who Are the BetterGambling Partners?
BetterGambling only works with licensed, secure casinos, betting and bingo platforms that meet our stringent criteria. We form partnerships based on integrity and player protection, ensuring that our affiliates provide safe, fair, and trustworthy environments.
- Trusted Licensing: If it’s not regulated, it’s not recommended.
- No Soft Reviews: Partnership doesn’t mean priority. We don’t fluff ratings for clicks.
- Honest Bet Rule: All partnerships are disclosed, and no financial relationship can override our review integrity.
Our Trusted Partners
We only collaborate with operators licensed by reputable authorities, such as the UK Gambling Commission (UKGC). Each partner must adhere to industry standards for security, fairness, and responsible gambling practices.
Transparency in Partnerships
Our affiliate partnerships do not influence our ratings or recommendations. We prioritize unbiased, player-centred evaluations to ensure your interests come first.
How Do We Make Money?
BetterGambling operates on a commission-based affiliate model, allowing us to keep our content free for UK players. Here’s how it works:
Affiliate Links
When you sign up for a casino through one of our referral links, we may earn a commission directly from the casino operator. This does not affect the price you pay or influence our ratings in any way. We remain loyal to our players, not to casinos.
Transparency in Revenue
All affiliate relationships are disclosed, and our Honest Bet principle ensures that our financial partnerships do not impact the information we provide. Our mission remains focused on delivering fair, reliable assessments.
Our revenue model only supports our platform’s growth, ensuring we can continue offering in-depth, unbiased content without any hidden fees or influences.
The BetterGambling Recommendation Systems – How Does It Work?
To make finding the right gambling platform easier, BetterGambling employs advanced recommendation systems that prioritise relevance, transparency, and user-centred data. Here’s how our recommendation systems work:
- Insider’s Checklist: Our BETTER rating system evaluates each platform based on six key areas, ensuring a comprehensive assessment of usability, security, customer service, and game quality.
- User Trends: We track current user trends to highlight popular casinos, bonuses, and new features that align with player interests.
- Feedback-Driven: Real user feedback helps shape our recommendations. We regularly integrate player insights and experiences into our evaluations, ensuring our guidance reflects actual player experiences.
Our goal is to simplify the decision-making process, ensuring that each recommendation is relevant, trusted, and up-to-date.
Our Insider’s Checklist Explained
Our 6-Criteria Checking System evaluates casinos on essential aspects that affect the player experience. Here’s a detailed breakdown:
| Criteria | Weight (%) | Description |
|---|---|---|
| Usability | 15% | Assesses site layout, design, performance, and user-friendliness. Factors include loading speed, navigation, and mobile responsiveness. |
| Banking | 20% | Analyses payment methods, deposit and withdrawal limits, currency options, and payout speed. |
| Slot Games | 20% | Considers the variety and quality of slots, providers, and betting limits, ensuring each casino offers diverse, high-quality games. |
| Live Games | 20% | Rates the live dealer experience, including game options, provider quality, and overall interaction with live dealers. |
| Customer Service | 15% | Focuses on the quality and accessibility of support options, emphasising 24/7 availability and response times. |
| Security | 10% | Prioritises licensing, data protection, and responsible gambling tools. Only UKGC-licensed casinos with robust security measures are recommended. |
Each factor is weighted according to its impact on the player experience, with the overall score reflecting the casino’s performance across all areas.
The BetterGambling Review Standards and Rating Systems Debugged
Each casino review on BetterGambling follows our Insider’s Checklist, a BETTER review system that ensures each platform is assessed thoroughly. Our scoring system is built on the principles of clarity, integrity, and user-centred evaluation, designed to empower UK players with the insights they need to navigate the world of online casinos confidently. Here are the steps we take:
- Initial Background Check
Our process begins with a thorough review of each casino’s licensing, ownership, and security measures. This ensures that all featured casinos meet UK regulatory standards and provide a safe environment for players. - Hands-On Testing & Data Collection
We conduct real-world testing on every casino, from registration to gameplay and customer support. Our team deposits real funds, claims bonuses, plays games and evaluates the withdrawal process to provide a firsthand account of the player experience. - Expert Analysis & Rating by Category
Each of the six core criteria is evaluated on a 1-5 scale based on our findings, with specific factors weighted according to their impact on player satisfaction. Our team’s collective insights and analysis allow us to highlight both the strengths and areas of improvement for each casino. - Final Evaluation & Personalised Recommendations
Beyond objective ratings, we provide expert advice and practical tips based on personal insights, guiding players through any potential challenges or unique aspects of the platform.
Final Rating Scale: What Each Score Means
After going through each of the steps in our review system and following our Insider’s Checklist, we generate a score from 1-5 stars for each casino. Here is a quick breakdown of our ratings:
| Rating | What It Means | Our Recommendation |
|---|---|---|
| 4.5 – 5.0 | Excellent | These are top-rated casinos with great games, fast payouts, and top-tier service. Fully recommended. |
| 4.1 – 4.5 | Very Good | Strong performance across key areas. A trustworthy and enjoyable choice. |
| 3.1 – 4.0 | Good | Decent platforms with solid basics. Minor flaws may affect the experience. |
| 2.1 – 3.0 | Mediocre | Usable, but often lacks in design, support, or speed. Choose carefully. |
| 1.0 – 2.0 | Poor | Outdated and unreliable. We advise avoiding these casinos. |
BetterGambling’s Rating System provides a quick, reliable summary of each casino’s performance, helping players make well-informed decisions with confidence.
Our Team: Meet the Minds Behind the Insights
BetterGambling is powered by a team of experienced industry Insiders, each bringing unique expertise in casinos, betting analysis, and responsible gambling practices. Our diverse team is united by a passion for transparency and a commitment to helping users make informed choices.
Meet the Insiders
Our team includes former casino testers, odds analysts, and digital strategy experts who know the industry inside and out. With firsthand experience and genuine dedication, we work together to provide you with the best insights.
Our Commitment to Transparency
We’re not just a team of writers; we’re advocates for informed gambling, passionate about offering you the clarity and guidance you need to enjoy gambling safely and confidently.
A Timeline for BetterGambling’s Journey
Since its founding, BetterGambling has grown from a small team with a vision to a trusted platform in the gambling industry. Our journey is shaped by our commitment to user empowerment, transparency, and excellence.
- November 2024: BetterGambling is founded with a mission to bring transparency and clarity to the gambling industry, and the first few important drafts are written.
- February 2025: We start writing even more Listing Pages, important ones such as All Casino Sites, Best Promotions, Low Deposit Casinos, and more!
- March 2025: Our first Guides, Blogs, and News pages take shape. We work very hard to bring you only the most interesting topics out there.
- April 2025: Our trusty Development team finalised the design of our BetterGambling site so you can have a great user experience.
Get in Touch with the BetterGambling Team
If you have questions, suggestions, or feedback, please visit our Contact Page. We value your insights and are here to support your experience on BetterGambling. Expect a response within 48 hours, as we aim to provide a reliable, responsive service.
Closing Statement: Our Commitment to Your Success
At BetterGambling, we’re not trying to stop you from gambling. We’re trying to stop you from getting blindsided by the parts of it you were never supposed to see.
Our commitment is simple:
- Transparency at every level
- No sponsored silence
- Guidance based on evidence, not clickbait
Our Honest Bet commitment means you’ll always receive clear, user-first information that puts your needs at the forefront. We’re here to help you make informed, responsible choices so that every experience is backed by clarity and insight.