BetterGambling News breaks down the shifts that actually affect you, from operator shake-ups and bonus policy changes to regulatory moves and market trends. We cover what’s happening, why it matters, and how it impacts your play.
A new federal bill, the SAFE Bet Act, just dropped, and it’s aiming straight at how sportsbooks advertise, how players bet, and how far AI can go in shaping behaviour. If you’ve ever wondered who’s protecting bettors in a patchwork state system, this might be the start of a national answer. The SAFE Bet Act: […]
The UK Gambling Commission has revealed its corporate strategy for 2025-2027, outlining a roadmap for the future of safe, fair, and crime-free gambling in the UK. On paper, the document is packed with all the right buzzwords: protection, fairness, transparency, etc., but at BetterGambling, we’re reading it with a different lens. So we went through […]
It sounds like success: £3.6 billion in tax revenue, paid by the gambling industry to the UK government. Headlines frame it as proof of economic value, a partnership between operators and the public purse. But when you’ve seen how that number is built and who funds it, it stops sounding like progress. £3.6 Billion on […]
Over the past few months, Google has been working harder to ensure that search results are more helpful and trustworthy. One of the main ways they’re doing this is by cracking down on websites that post weak or low-quality reviews just to make money from links. In this article, we’ll look more closely at Google’s […]
The UK Gambling Commission’s proposal for player loss limits is a game-changing move in the industry, and with our insider expertise, we’re diving deep into what this means. This isn’t just a regulatory shift—it’s a major step in reshaping player protection. We’re here to break down the details, analyze the impact, and explain how this […]
You thought you were playing bingo, but it turns out you may have been playing against code. A new class-action lawsuit claims one of the most downloaded bingo apps didn’t just simulate luck, it simulated opponents, using undisclosed bots to shape wins, losses, and how players behaved. And if the allegations hold, this isn’t just […]
On April 15, 2025, Google implemented a major update to its gambling ads policy, which includes clear definitions of country-specific regulations. While these updates are planned to improve ad quality and protect users, there’s an uncomfortable truth buried in the details. Affiliate sites that vet casinos and compare them to help players choose will now […]
Serie A is facing a new gambling scandal, one that doesn’t just test player conduct but exposes the cracks in how football deals with risk, regulation, and reputation. What started with two banned players has now pulled more names into the spotlight, raising serious questions about the integrity of the game. With more players under […]
AI has been used for odds analysis (among other things), helping sports bettors make better choices. But bookmakers are also using the technology, and you can bet it’s for their benefit, not the bettor’s. Behind the curtains, we’ve seen AI used to optimise conversion funnels, monitor player behaviour in real time, and even flag unprofitable […]
Floyd Mayweather didn’t just get a high take on March Madness, he made a statement, so the middle name “Money” isn’t just for show. With $144,000 in betting profit publicly posted, the undefeated champ reminded everyone that his strategy isn’t about flash, it’s about control. This isn’t a lucky streak. It’s a blueprint. Let’s break […]
According to the NHS, approximately 2,000 people were sent to gambling clinics throughout the country between April and September 2024. Compared to the same period in 2023, this showed a 130% increase in problem gambling referrals. How did this happen when all we hear about is enhanced responsible gambling measures? Are they enhanced for the […]
Towards the end of March 2025, the UKGC introduced new laws on bonuses and promotions. Forget targeted marketing, insanely high wagering requirements, and vague bonus terms. The UKGC is keen on this now, and its recent moves prove it. Having worked as a casino bonus designer, I see a rough road ahead for operators but […]
Meta said their ad system protects underage users. We’ve seen otherwise. A new lawsuit claims Meta knowingly allowed gambling-style apps to target minors, and if you’ve ever worked inside a funnel, the allegations don’t sound accidental. We’ve unpacked the mechanics, the loopholes, and the ad tech logic behind how slot-style games ended up in teen […]
