Meet Our Insider

Manu Murmi, our Casino Rankings Strategist & Analyst, has written and led teams producing some of the web’s top-ranking casino content. He knows how sites game the SEO system, and how that can mislead players. His work brings that understanding back to the reader, exposing how and why certain casinos rise in search results, even when they don’t deserve to.

That’s why Manu’s reviews come with receipts. Having optimized rankings for casino partners in the past, he now works to expose how scorecards are manipulated—and how you can spot when a “top site” is just a top spender.

Why I Write for BetterGambling

“I spent years helping casinos climb the rankings—not because they were the best, but because they paid the most. That experience opened my eyes to how review systems are gamed, and how players are misled by sponsored placements disguised as editor picks. 

I write for BetterGambling to rebuild trust. To give players rankings that reflect fairness, not financial leverage. You deserve to know who earned their spot—and who bought it.”

Favorite Debugged Truth

The Myth: Top-ranked casinos are always the best.
 The Reality: Many rankings are determined by commission structures, not user experience. A site could have slow payments and predatory terms—and still be “#1” on an affiliate page.

Insider Cheat Sheet

  • Always verify T&Cs before trusting a high score.
  • Scores often shift when partnership deals change—watch for sudden surges.
  • Casino UI design is often structured to guide—not inform—you.

Proven Expertise in Gambling

Manu’s casino reviews stand out because they’re built on research, not revenue. He’s reviewed hundreds of platforms across international markets, helping players separate the legitimate operators from the overhyped ones—and giving them the tools to do the same.

Whether he’s flagging a sudden terms update or revealing score shifts tied to business deals, Manu’s work restores fairness to a system that often lacks it. If you want to know which casinos earned their spot, and which ones paid for it, he’s your insider.